Can I ask you something?
If you wanted a really scrumptious chocolate cupcake, would you rather:
1. Get a cupcake from a big bakery that makes all kinds of decent treats.
2. Get a cupcake from a small bakery that specializes in exactly what you're wanting — a deliciously decadent, chocolate cupcake?
Kind of a weird analogy, huh? Not sure where I'm going?
Feeling a little hungry now? #Same
But, wait! Let me explain:
When a copywriter covers a variety of niches, they're never really, really good at just one niche. They're pretty good at multiple niches (kind of like the big bakery!) But, when you hire a motherhood copywriter for your children's boutique, it's like buying that specialty cupcake from the small shop — and boy, is it tasty!
You don't need a writer that uses cookie-cutting, "one size fits all" techniques.
You need a writer that specializes in YOUR niche.
You need a writer that knows YOUR customers.
You need a writer that knows YOUR brand.
As a motherhood copywriter, I understand your customers... because I am one of your customers! (Trust me, I've probably bought some cute baby shoes off of your site, or follow along avidly on your social media — I am a baby brand fanatic!)
I know the market.
I know the trends.
I know the research.
I know this niche inside and out.
Motherhood, parenting, pregnancy, postpartum — that's my jam.
Interested in learning more? Send me an email at email@example.com and let's talk business!