Is Your Copy Missing These 3 Key Ingredients?


You can crank out all of the content that you can type, but if that content isn't composed of the right ingredients - it will fall short.


Ingredient List:


1. Clarity

Notice how I jumped right into the "meat and potatoes" of this blog? I cut through the lengthy introduction paragraph, I left out the nonsense, and I got right to business.


This is what I mean when I say "clarity."


> > Give your customers what they came for!


Make your message clear. Complete your thoughts...and get straight to the point!


2. Value

Provide valuable resources and relatable information and you cannot fail.


When you bring value to your customer's lives, not only are you more likely to make a sale, but you are building a lasting relationship with your supporters.


> > Find out your customer's pain points and help ease that pain.


3. Magic

Your writing should have a golden thread, beautifully woven throughout it. Copy should entice the reader and bring them along on an adventure — make them feel something.


> > Take your reader to magical places.



Need a little help with your content?

If you're writing is lacking any of these three ingredients, it's okay to reach out for help. That's what copywriters are here for - we help you create some pretty tasty copy! Feel free to contact me via cassie@cassiesmithagency.com and let's get baking, baby!

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